A photo purporting to be a slab of frozen McRib "meat" is taking the internet by storm. The popular seasonal offering from McDonald's is usually seen in its fully-prepared state, slathered with barbeque sauce, onions and pickles on a hoagie roll.
That image bears very little resemblance to the industrialized-looking, pale white hunk of frozen technology in the photo making the rounds now.
Seeing fast food in its natural state really drives the point home that it is far from natural.